>> There
is no doubt that blogs are the “it” thing today in the
online world. Wherever you surf, blogs are sprouting
everywhere like mushrooms, whether they’re used for
personal or business purposes. But for starters, what is
a blog anyway? It is a diary where you can post your
thoughts or feelings or whatnots, except that it is
online and the public can read it. But enough of that.
Gone were the days when they were used solely for
personal reasons. On the business side, they can be a
very useful tool to boost your business, and to keep
your customers updated on the products and infos you
have. But if you’re still struggling to catch up on the
latest thing these days and you think you’re not much of
a great writer either, let me give you some useful
subjects you can write about to give your customers a
lot of reasons to keep coming back to your site.
1. News. Okay, so maybe that’s basic. After all, your
company or business is the reason you put up a blog,
right? Write about the products you sell. Give them a
bit of the benefits your potential customers might get
for buying them, with a link back to your main site to
read the entire sales letter. You can also write about
updates to your product. Post news about the industry
you’re in. If you’re selling products that help people
get better search engine rankings, write about search
engine news. Or, if you or your service has been
featured on TV, papers, or notable websites, write about
it. Don’t forget to post seminars or gatherings where
you’ve been invited.
2. History of your business. Maybe this one has already
been in your main website, but who cares? People forget
it. They come and go and chances are, when they visit
your site, they don’t read it. Write about how you began,
the reputation and achievements you’ve earned, and the
accolades or awards you received, with a link back your
site. That way you’ll let them know why they should buy
from you, and that you’re a real person who’s building a
reputable business. Add some employee’s profile if you
have someone working for you, too. If you have nice
traffic or site stats, that’s also worth mentioning.
3. Customer’s feedback. When a raving customer emails
you about how your product has helped him, share it in
your blog. You’re giving your visitors a compelling
reason to buy from you.
4. Site of the week / month. Mention a site that doesn’t
compete with you but complements to your won. Explain to
them why you like it, and why it deserves your accolade.
5. Contests, surveys, trivia, questionnaires. If you’re
running a contest, post it in your blog to encourage
visitors to join. Get their attention by including the
prizes, a bit of the rules, with a link back to your
site for more information regarding it. Or put a survey.
That could give you information regarding the product
you’re selling, as to how you could develop it further.
6. Tip of the day. Write about a new tactic you
developed or something you learned and perfected.
So there. Whatever your business is, no doubt there’s
always something you’ll definitely want to write about.
Give it a try. And it will reward you soon.
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